A&R Designs - Request Confirmation

Today's Idea for the Utilities Industry

Type of Promotion:	Inform or Educate
Product(s) Used:	Stickers
Method(s) Applied:	Educational Aides
The residential services division of PG&E, a west coast utility company, wanted to build goodwill within the community while teaching children about the need for energy conservation. The plan was in line with the utility's public relations approach to children, since the company sponsors a number of programs to create awareness about recycling, the dangers of drugs, etc. To educate children about energy conservation, PG&E used four designs of Charlie Sticker Sheets, by Gill-line (asi 56950), which featured a variety of animal illustrations. The advertising label on the front included the utility's logo and the copy, "Conserving Tomorrow's Energy Begins Today." The company also utilized the backing sheet by printing eight "Energy Saving Tips for Kids!" The stickers were distributed primarily at a PG&E booth at the state fair. They also were handed out at other public events involving children, as well as at special PG&E School Days. Upon distribution, a specific request was made, particularly to adults who took the sticker sheets, to read the information on the back. The company received many positive comments from both parents and children. PG&E was confident that the stickers achieved their objective of educating children on an important topic.