Today's Idea for the Transportation/Shipping/Delivery Industry
    

Type of Promotion: Gain Visibility/Exposure
Product(s) Used: Silk Roses, Vases
Method(s) Applied:   Hand Delivery
   
UPS sent a silk rose in a glass bud vase that was imprinted with, "Anytime you need a pickup, call 1-800-PICK-UPS." A letter was also enclosed, informing the customer of a 20-percent savings over the firm's leading competitor. Customers using the service three times or more were sent a bouquet of fresh flowers.

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