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Today's Idea for the Trade/Professional Organizations Industry

Type of Promotion:

Increase Attendance

This regional association used the theme, "Snafu" - Situation Normal, All Fouled Up - for its sixth tabletop show, and carried the theme out graphically, in special games, at mealtime and on a variety of specialties. Pre-show mailers in hot pink featured misplaced copy blocks and handwritten proofing marks. After dinner games based on "snafus" included "Camera Ready? Sure," "The Bad Mix Up" and "Just What Do You Mean?" And the specialties bore the logo which featured a reversed date. The hotel even got in the spirit by surprising luncheon guests with a so called double-booking "snafu" and sending them to a littered room with chairs stacked on tables. Direct mail, telemarketing and publicity were also used in advance promotion. Registrants came from Oklahoma and Louisiana to attend the show, and luncheon attendance exceeded pre-paid reservations by 31%.