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Today's Idea for the High Tech Industry

Type of Promotion:	Motivate Employees
Product(s) Used:	Key Tags, Wooden Nickels, T-Shirts
Method(s) Applied:	Drawing Contest
The company planned an incentive program that would reward not only sales personnel but also support staff who often resented being left out of such activities. "Carousel Magic" was chosen as the promotion theme, and the logo appeared on registered key tags, wooden nickels and other specialties given at kick-off meetings. Mini carnivals at various offices provided employees with opportunities to play games such as "pitch for sales" (ring toss) and "knock down the competition" (hit the cans). All games and refreshments could be purchased with wooden nickels the employees had been given. Imprinted T-shirts, sweatshirts, beach towels, playing cards and flying discs were the prizes. Presentation folders were distributed to explain the rules. Employees could earn points for prizes in a sweepstakes drawing or could win prizes in a scratch-off contest based on their performance. Non-sales employees were given peat pot plants and rakes to encourage them to plant a referral "seed" that would lead to a sales "harvest!" A brass Christmas ornament was given in appreciation to all who participated. In spite of a fou-month work stoppage by NYNEX union workers, the program produced revenues surpassing the previous year by $2 million. "I know of no company that could boast of such accomplishments under such constraints," a staff director said.