Today's Idea for
the Construction Industry
| Type
of Promotion: |
Appreciation/Thank
You |
| Product(s)
Used: |
Calendars |
| Method(s)
Applied: |
Hand
Delivery |
| Theme(s): |
"Promote
Service Offered", "Thank
You" |
| A
construction materials supplier wanted to
thank customers for past business and
promote new business by giving potential
and current customers a gift that would be
useful to them in their business, while
also serving as an effective reminder of
the products and services offered. To do
so, the supplier used a contractor's memo
calendar by The Triumph Line« (asi
92185). The calendar featured memo date
blocks that included symbols for days
elapsed/days remaining in the year and a
span-a- year calendar on each sheet.
Toll-free service numbers were phantom
overprinted on each sheet, along with the
supplier's locations, phone numbers,
services and products. The calendars were
personally delivered to potential new
clients and to previous and current
customers. Because of their planning
convenience, the calendars were
appreciated and used by those in the
construction trade |
|
|
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