A&R Designs - Request Confirmation

Today's Idea for the Civic Groups/Clubs Industry

Type of Promotion:	Drug and Alcohol Awareness
Product(s) Used:	Umbrellas
Method(s) Applied:	Thank-You Gifts
With the ever-increasing concern over drinking and driving, a fraternity sponsored a "soda only" party, which involved most of the campus. To thank those who worked to organize the event, the fraternity wanted to give the volunteers something very different. In keeping with the "soda only" theme, the fraternity distributed bottle-shaped umbrellas. When opened, the "bottle" portion became the umbrella handle. The resemblance to a real bottle, when the product was closed, was enough to fool almost anyone.