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Today's Idea for the Advertising/PR/Marketing Agencies Industry

Type of Promotion:	Self-Promotion
Product(s) Used:	T-Shirts
Method(s) Applied:	Direct Mail
Theme(s):	Red Hot
The Baker Agency, a Dallas-based advertising agency, has presented its clients with a special T-shirt each year during the summer and at Christmas since 1970. Giving the T-shirts promotes the agency's hospitable nature, which is important because it specializes in hospitality. The T-shirts are also a fun and creative way to communicate a message and they are gifts that are useable, said the agency president. One such shirt was given to Baker clients in the summer of 1992. The shirt's message was "Red Hot Image '92," and it featured the stylized six-color graphic of a surfer against the backdrop of sand, sun and surf. Approximately 244 of the shirts were mailed to clients, who always look forward to receiving the shirts. Although the agency hasn't tracked any particular sales increase or other specific results to the shirts, the president believes in using them because they keep the name of the agency out in front of the clients. "It's always a good idea to show your own clients what you can do," she said.